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888 Plots Biggest Overhaul of its Platform Since Before Black Friday

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888 Plots Biggest Overhaul of its Platform Since Before Black Friday

A new online poker platform is preparing to launch in New Jersey, Nevada, and Delaware. Though the platform is new, the operator is not. 888Poker, operator of the WSOP.com brand, is plotting the biggest overhaul of its online poker since before Black Friday.

The new iteration of 888 will be called Poker 8. The company plans to roll out the same branding in all its global markets, not just the U.S., before the end of the year.

For 888 users, the announcement will not come as much of a surprise. Compared to their competitors, 888 was long overdue for an upgrade. Their platform has been left behind by continual updates on competing platforms.

The company announced the investment in its makeover, saying it will be the biggest software update they have plotted in the past six or seven years. 888 chief operations officer Itai Pazner casually mentioned the upgrade in a statement about the brand’s unique assets and brags about its brand presence.

Pazner said the company is still “big believers” in the online poker segment. The company currently fields the most traffic in New Jersey’s online poker market after overtaking the former leader, PokerStars, in May of this year. However, once other operators begin operating in multiple states, 888 could struggle to keep their newfound players.

The platform was reportedly developed based on user feedback. It includes an improved table display, enhanced graphics, and a lobby. They may be the last among the leading poker operators to add such innovations to their platform.

Bob

Hailing from Wisconsin but arriving in Las Vegas in 1995, I'm better known at various US online poker rooms under the pen name "OreoBob" and "SoyFlush". I'm an avid poker player and editor-at-large who has contributed as a freelance writer for diverse national and international iGaming publications since 2004.

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