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Major Poker Brands Double Down on Livestreaming

The latest poker news from, featuring top stories from around the gambling industry.

Major Poker Brands Double Down on Livestreaming

Major poker brands including the World Series of Poker, PokerStars, and PartyPoker are all banking on the success of live-streaming as a promotional tool. Over the past week alone both PokerStars and PartyPoker doubled down on brand ambassadors dedicated to live-streaming.

Both brands reportedly added two new pro poker players to their live streaming roster PartyPoker struck a deal with popular streamer Moldran to host on their Twitch Channel every Monday.

Earlier this month Jeff Gross, who was sponsored by 888 in the past, signed a new deal to represent PokerStars on his livestream. He joins other livestreaming heavyweights on Team Poker Stars like Benjamin “Spraggy” Spragg and Jamie Staples.

Meanwhile, 888 is scoring new star players of their own. The brand signed a streaming deal with Parker “TonkaaaP” Talbot, who was the most popular unsigned poker streamer on Twitch at the time.

Unibet built up its streaming ambassador profile as well, signing Twitch streamers David Vanderheyden and Charlotte van Brabander earlier this year

The WSOP took a different angle recently, turning over their free live streams to a subscription model this year. The brand partnered with Poker Central to stream content over the new PokerGo app. It is a move not every brand can pull off – fans were enticed into the subscription service to watch the 2017 WSOP in Las Vegas online.

As far as subscription poker content goes, the WSOP was unbeatable bait, but poker fans who bit will not be disappointed. The partnership promises to provide original content through 2018.

Bob

Hailing from Wisconsin but arriving in Las Vegas in 1995, I'm better known at various US online poker rooms under the pen name "OreoBob" and "SoyFlush". I'm an avid poker player and editor-at-large who has contributed as a freelance writer for diverse national and international iGaming publications since 2004.