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A new site joins the online gambling market in New Jersey raising the question, “Is there room for one more?” ScoresCasino.com, bearing the branding of the popular strip club chain Scores, launched this week with real money online games.
The newly branded site was launched in partnership with the Borgata, operating under Borgata’s license. It operates on the Pala Interactive software platform, which does not include poker but offers slots, video poker, bingo, blackjack, roulette, and craps.
This is not the first time Scores dabbled in the New Jersey gambling scene. There was once a Scores located in the Taj Mahal, though its run was short-lived. The chain has locations in most major cities including Manhattan, just a stone’s throw from New Jersey.
ScoresCasino.com is now the first online casino in New Jersey that is not associated with a brick-and-mortar casino or gambling brand. It brings a new strategy into the market – attracting young strip club patrons who may or may not already have an interest in gaming. One advantage of this strategy is it targets a group already known to have disposable income.
Is there room for a strip club brand in New Jersey online gambling? MGM believes so. MGM wholely owns Borgata including its network of sites. The brand has plans to continue expanding their online offerings with the launch an MGM-branded online casino later this year. MGM could be trying to gain back the market share lost to Golden Nugget, which took the top spot from Borgata.