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William Hill Enters Atlantic City Through Ocean Resort Partnership

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William Hill Enters Atlantic City Through Ocean Resort Partnership

After experiencing success in Las Vegas, UK-based bookmaker William Hill is entering Atlantic City. The sports betting heavyweight partnered with Ocean Resort Casino, which is set to open this summer on June 28.

William Hill issued a press release on Tuesday confirming their entrance in the Atlantic City market and boasting their plans to launch the best sports book in the city.

Jordan Deifik, property principal for Ocean Resort, already announced plans to establish sports betting as a prominent feature in the center of the casino. Ocean Resort’s partnership with William Hill contributes to the casino’s building reputation as an Atlantic City attraction for sports fans.

Ocean Resorts previously announced the construction of the world’s most massive Topgolf Swing Suite. The internationally recognized luxury golf competition and training space boasts 11 virtual golf bays and serves as a beacon for golf fans.

William Hill experienced dramatic growth in 2012 through the merger of three existing sportsbooks. In recent years they have grown from a single location in the US to run 108 of Nevada’s 190 sportsbooks. They also offer Nevada gamblers betting through their mobile app.

According to William Hill’s website, they now hold 57 percent of the sports betting market share in Nevada. The company was recently appointed to the board of the American Gaming Association.

Though New Jersey won the right to legalize sports betting, regulators are still drafting regulations for state sports books. Existing Atlantic City casinos that already have sportsbook partnerships will have to wait until at least June 7 to begin accepting bets, say regulators.


Hailing from Wisconsin but arriving in Las Vegas in 1995, I'm better known at various US online poker rooms under the pen name "OreoBob" and "SoyFlush". I'm an avid poker player and editor-at-large who has contributed as a freelance writer for diverse national and international iGaming publications since 2004.